Limen
Limen
Honda Co-op Project
Honda Co-op Project
Vehicle UX｜2035 Car & Home Experience Integration
Vehicle UX｜2035 Car & Home Experience Integration
Limen is a concept for 2035 that turns the cabin into a room that follows you. It works in both directions. On the way out, the car keeps what matters at home present with yout. On the way back, the interior gradually becomes your own language again. The system reads where you are, and turns that into ambient light and surface, spatial audio, material, scent, and the settings waiting for you at home. Built for Gen Z in 2035, for whom the car may be the last room that belongs to them alone.
Limen is a concept for 2035 that turns the cabin into a room that follows you. It works in both directions. On the way out, the car keeps what matters at home present with yout. On the way back, the interior gradually becomes your own language again. The system reads where you are, and turns that into ambient light and surface, spatial audio, material, scent, and the settings waiting for you at home. Built for Gen Z in 2035, for whom the car may be the last room that belongs to them alone.
Skills
Skills
User Research
Market Landscape Research
UX Strategy
UX Design
User Research
Market Landscape Research
UX Strategy
UX Design
Design Tools
Design Tools
Adobe Suite
Blender
Magnific
ChatGPT
Adobe Suite
Blender
Magnific
ChatGPT
Context
Context
2035 Worldview
2035 Worldview
In 2035, physical living has become more convenient, but the crowded and high-pressure lifestyle leaves people feeling suffocated.
In 2035, physical living has become more convenient, but the crowded and high-pressure lifestyle leaves people feeling suffocated.
Everywhere AI
Decision become effortless but shallow.
Everywhere AI
Decision become effortless but shallow.
6G Coverage
Everything is connected to each other.
6G Coverage
Everything is connected to each other.
Urbanized Suburbs
Higher cost of living and denser population.
Urbanized Suburbs
Higher cost of living and denser population.
Constant Stress
Uncertainty about the future.
Constant Stress
Uncertainty about the future.
Gen Z in 2035
Gen Z in 2035
They are building new life.
They will be at the age between 23 and 38. Younger gen Z start working, older ones start building families. They are entering new life phases that requires constant adaptation without guarantees.
They are building new life.
They will be at the age between 23 and 38. Younger gen Z start working, older ones start building families. They are entering new life phases that requires constant adaptation without guarantees.
They have lesser private space.
Under-30 ownership fell from 18.5% in 2005 to 11.8%. That’s why they share, a record 6.8M US households with unrelated roommates, and 25% of shared listings on SpareRoom had no living room.
They have lesser private space.
Under-30 ownership fell from 18.5% in 2005 to 11.8%. That’s why they share, a record 6.8M US households with unrelated roommates, and 25% of shared listings on SpareRoom had no living room.
They take me time in the car.
65% of Gen Z view the vehicle as a third space. 41% spend time taking time alone in the car. 49% of Gen Z believe the interior the car reflects their personality.
They take me time in the car.
65% of Gen Z view the vehicle as a third space. 41% spend time taking time alone in the car. 49% of Gen Z believe the interior the car reflects their personality.
Gen Z is experiencing the emotional turbulence of life’s changes, but as their personal space continues to shrink, they are turning to the space inside their cars.
Gen Z is experiencing the emotional turbulence of life’s changes, but as their personal space continues to shrink, they are turning to the space inside their cars.
Persona
Persona
Kai Morgan
Kai Morgan
Female, 27 years old, Single
Early-Career Therapist
Orange County, CA
Female, 27 years old, Single
Early-Career Therapist
Orange County, CA
About
Kai lives with two roommates and her dog in a rented apartment in Orange County. She works as an associate therapist, travel between clinic and her apartment across the metro. She spend a lot of time on the car just to be alone.
About
Kai lives with two roommates and her dog in a rented apartment in Orange County. She works as an associate therapist, travel between clinic and her apartment across the metro. She spend a lot of time on the car just to be alone.
Goals
Have emotional resilience to face both her life and her patients.
Stay real and authentic when she’s off work.
Goals
Have emotional resilience to face both her life and her patients.
Stay real and authentic when she’s off work.
Needs
Be professional and prepared at work.
More private space other than her room.
More personalization in her car to make it the third space for herself.
Needs
Be professional and prepared at work.
More private space other than her room.
More personalization in her car to make it the third space for herself.
A day of Kai
She work as a therapist in the clinic, she face clients with all kind of emotions.
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A day of Kai
She work as a therapist in the clinic, she face clients with all kind of emotions.
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Pain Points
Pain Points
#1
She need a space to recharge while she’s outside.
She need a space to recharge while she’s outside.
#2
Emotion from clients stay with her after work.
Emotion from clients stay with her after work.
#3
Living with roommates means having less personal space.
Living with roommates means having less personal space.
Use Case
Use Case
Time alone in the car
Time alone in the car
This is the time when user deal with their emotions whether they are driving or just sitting in the car.
This is the time when user deal with their emotions whether they are driving or just sitting in the car.
Opportunity
Opportunity
Reclaim the self that suppressed by space and stress.
Reclaim the self that suppressed by space and stress.
Benchmark
Benchmark
OEMs & tech companies focusing on connectivity and ecosystem.
OEMs & tech companies focusing on connectivity and ecosystem.
But the emotional aspect remains unaddressed.
But the emotional aspect remains unaddressed.
Gap #1
Still in command layer
The function right now is simply remote control.
Gap #1
Still in command layer
The function right now is simply remote control.
Gap #2
Rely on service provider
Lack of control to provide a wholistic service.
Gap #2
Rely on service provider
Lack of control to provide a wholistic service.
Gap #3
No one design for the process
Hard to build a meaningful experience.
Gap #3
No one design for the process
Hard to build a meaningful experience.
New Value
New Value
Honda can bring the emotional connection of home as it should be, into the one space that's truly ours.
Honda can bring the emotional connection of home as it should be, into the one space that's truly ours.
Concept
Concept
A Room That Follows
A Room That Follows
A bidirectional experience that help user switch between life scenes.
A bidirectional experience that help user switch between life scenes.
Concept Goals
Concept Goals
Concept Goals
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Design
Design
Scenario #1 : A Break Between Sessions
When Kai taking a break in the cabin, the smart windows and adaptive scent create a space for recharge. It also connect to pet cameras, allowing real-time interaction between both sides. This way, even when apart, Kai can feel her dog’s presence.
Electrochromic windows
Activate strip blinds not only enhances privacy but also allows just the right amount of sunlight to enter the cabin.
Adaptive scent
Spatial audio
Ambient light & surface
Scenario #1 : A Break Between Sessions
When Kai taking a break in the cabin, the smart windows and adaptive scent create a space for recharge. It also connect to pet cameras, allowing real-time interaction between both sides. This way, even when apart, Kai can feel her dog’s presence.
Electrochromic windows
Activate strip blinds not only enhances privacy but also allows just the right amount of sunlight to enter the cabin.
Adaptive scent
Spatial audio
Ambient light & surface
Scenario #1 : A Break Between Sessions
When Kai taking a break in the cabin, the smart windows and adaptive scent create a space for recharge. It also connect to pet cameras, allowing real-time interaction between both sides. This way, even when apart, Kai can feel her dog’s presence.
Electrochromic windows
Activate strip blinds not only enhances privacy but also allows just the right amount of sunlight to enter the cabin.
Adaptive scent
Spatial audio
Ambient light & surface
1
2
3
4
Scenario #2 : Going Back to Home
While the user is driving, the interior surfaces and materials gradually change to match the user’s room style. The cabin can also be a space where they can express their emotions, it records and recognizes the user’s mood, then generates a set of smart home settings for them.
Noise Canceling
Ambient light & surface
Utilize lighting and electronic fabric to recreate the color palette of the room. Bring the lifestyle of the user into the car.
Material reflection
Emotion Recognition
Scenario #2 : Going Back to Home
While the user is driving, the interior surfaces and materials gradually change to match the user’s room style. The cabin can also be a space where they can express their emotions, it records and recognizes the user’s mood, then generates a set of smart home settings for them.
Noise Canceling
Ambient light & surface
Utilize lighting and electronic fabric to recreate the color palette of the room. Bring the lifestyle of the user into the car.
Material reflection
Emotion Recognition
Scenario #2 : Going Back to Home
While the user is driving, the interior surfaces and materials gradually change to match the user’s room style. The cabin can also be a space where they can express their emotions, it records and recognizes the user’s mood, then generates a set of smart home settings for them.
Noise Canceling
Ambient light & surface
Utilize lighting and electronic fabric to recreate the color palette of the room. Bring the lifestyle of the user into the car.
Material reflection
Emotion Recognition
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4
Full Video
Full Video
Process Highlight
Process Highlight
AI Generated Video Workflow
AI Generated Video Workflow
The scenarios needed to be seen, not described. With no interior design skill, I built a hybrid workflow: 3D for the things that had to stay consistent, generative AI for everything that only had to be believable once. Base renders from an interior model with a mannequin for blocking, then Magnific to bring in the persona and the world outside the windows.
The scenarios needed to be seen, not described. With no interior design skill, I built a hybrid workflow: 3D for the things that had to stay consistent, generative AI for everything that only had to be believable once. Base renders from an interior model with a mannequin for blocking, then Magnific to bring in the persona and the world outside the windows.
Conclusion
Conclusion
A Room, Not a Remote
A Room, Not a Remote
Private space is shrinking, and the car is absorbing the difference. Everyone else has treated that as a connectivity problem and stopped at remote control. Limen treats it as a room. Ambient light and surface, spatial audio, adaptive scent, and responsive materials work together to keep home present while you're out, and to turn the drive back into a transition instead of a gap.
Private space is shrinking, and the car is absorbing the difference. Everyone else has treated that as a connectivity problem and stopped at remote control. Limen treats it as a room. Ambient light and surface, spatial audio, adaptive scent, and responsive materials work together to keep home present while you're out, and to turn the drive back into a transition instead of a gap.